Cal Lutheran AMA Travels to the Cheesecake Factory
Our student chapter of the American Marketing Association (AMA) had a great trip to the headquarters of restaurant chain The Cheesecake Factory. The field trip included meetings with Chief Marketing Officer (CMO) Donald Evans. Don spent more than two hours discussing The Cheesecake Factory's marketing strategies with our students and included Jane Park (CLU Marketing Communications alumna '19) and Evelyn Herrera (MBA student) who both work at company. Special thanks go to AMA club officers MBA student Princesa Martinez and our own Rosie Baker.
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