Evaluating Impact: How to design and implement useful surveys
Tuesday, April 8, 2025
9:00 am - 12:00 pm
Virtual Workshop via Zoom
Individual Members: Free to Attend
Organizational Members: Free to Attend
Non-Members: $55
About this event
An effective survey provides a unique opportunity to obtain detailed insights on programs and audiences. Surveys can help you understand the needs of the people you’d like to support, improve the reach and impact of your program, and uncover new ways in which your efforts can make a difference for the people you serve.
In this interactive workshop, we will explore how to make decisions about survey logistics (e.g., target audience, mode, timeframe, incentives, reminders), write survey questions, analyze your data, and use it to guide decision-making and share successes.
Learning Outcomes:
- How to decide whether or not to conduct a survey
- What decisions need to be made when planning a survey to ensure it provides valuable information.
- How to write effective survey questions.
- How to use various survey platforms and spreadsheets to make sense of and share the data.
Audience:
This workshop is targeted at nonprofit program coordinators / managers, executive directors, board members, and foundation program managers.
Faculty
Laura Keene
Laura Keene is Owner & Principal of Keene Insights where she provides strategy and evaluation support to nonprofits, foundations, and other community-based organizations. She believes that with some good planning and a dash of creativity, data can deepen impact, strengthen relationships, shift power, and even be fun. Laura has been doing this type of work for more than twenty years and across a variety of fields including public health, healthcare, social services, and education in local, national, and international settings. She has an undergraduate degree in Psychology from UC Berkeley and a Master of Public Health from Columbia University.