Making Sense of Fundraising: How to Thrive in '25
Wednesday, November 20, 2024
8:30 am - 12:00 pm
CLU Oxnard Campus
2201 Outlet Center Drive, Oxnard, CA 93036
Individual Members: $0
Organizational Members: $0
Non-Members: $0
About this event
This workshop is being co-convened by the CLU Center for Nonprofit Leadership and CSUCI Center for Community Engagement.
We are working in one of the most exciting times for our profession – we have more data, insight, and research on what works in fundraising and donor relations than ever before. It’s also one of the toughest times, because making sense of all that information, knowing what will work best for your organization, and convincing your leadership on the path forward can be daunting and confusing. Well, we’ve sorted it out for you. There is no one-size-fits-all approach to this work of fundraising and donor relations, but we’ll give you the tools, information, and resources you need to thrive in 2025.
In this session we will:
- Cover the current trends and actual benchmark data in the sector covering the entire donor life cycle, from acquisition to recognition, and all areas of Donor Relations.
- Work with you to create a focus and plan that you can walk out with and start using as soon as you’re back in the office.
- Establish a basis for how you can measure your organizational success.
The session will include significant time for highly engaged break-out discussions, peer learning, and Q&A with the instructors to explore the appropriate methodologies that will work for your team.
Who should attend:
Nonprofit EDs, staff involved in leading fundraising & development efforts, Board members active in your development efforts.
Faculty
T. Clay Buck
Clay (the “T.” is silent) has been developing organizations and advancing missions for over thirty years. He’s held just about every position in nonprofit fundraising and communications from Grant Writer to Chief Development Officer and everything in between. He’s a wide-eyed optimist about the power of generosity to change the world and focuses primarily on individual giving, strategic planning, teaching and training, storytelling, and building systems that support and empower successful, ethical fundraising. Clay is the founder and principal of TCB Fundraising, creator of the Fundraiser’s Planner, and co-host of the #1 ranked fundraising podcast “Fundraising is Funny.”
Clay holds a BA from the University of Georgia and a Master of Fine Arts from Michigan State University. He is a Certified Fund Raising Executive (CFRE), as well as aMaster Trainer and Coach; he holds the Certificate in Philanthropic Psychology with Distinction from the Institute for Sustainable Philanthropy. He teaches fundraising, storytelling, and strategic planning at the University of Nevada, Las Vegas where he was recognized with the Outstanding Faculty award and was honored with the Lifetime Achievement Award from AFP Las Vegas. He makes his home in Southern Nevada where he is owned by two Golden Retrievers who have mastered the art of the ask, especially at mealtimes.
Lynne Wester
Lynne Wester strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience — or DX — as they are to the ask itself. Known for positively disrupting the status quo, Lynne helps organizations when they need it the most – when crisis or opportunity arrive.
Lynne and her teammates at The DRG Group partner with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement - all designed to positively impact the fundraising bottom line. In addition, she is a passionate advocate for diversity, equity, inclusion, access, justice and belonging — especially in the fundraising and nonprofit sector.
Lynne regularly contributes to national publications such as the Washington Post, Chronicle of Philanthropy, and CASE Currents as a subject matter expert. She is a four-time author and has contributed to two other books. She also hosts the number one nonprofit podcast in the world — Fundraising is Funny — alongside T. Clay Buck, CFRE.
Lynne delivers thought-provoking fundraising lessons with a keen focus on the donor experience, internationally known as the industry expert on donor relations. Her southern accent and crucial honesty resonate in rooms large and small.
Lynne received her B.A. from the University of South Carolina, holds a Masters in Strategic Fundraising and Philanthropy from BayPath University, and proudly sports a DUCKtorate from the Disney Institute. She volunteers at many nonprofits and serves on the University of South Carolina board.