Making Sense of Fundraising: How to Thrive in '25
Wednesday, November 20, 2024
8:30 am - 12:00 pm
CLU Oxnard Campus
2201 Outlet Center Drive, Oxnard, CA 93036
Individual Members: $0
Organizational Members: $0
Non-Members: $0
About this event
We are working in one of the most exciting times for our profession – we have more data, insight, and research on what works in fundraising and donor relations than ever before. It’s also one of the toughest times, because making sense of all that information, knowing what will work best for your organization, and convincing your leadership on the path forward can be daunting and confusing. Well, we’ve sorted it out for you. There is no one-size-fits-all approach to this work of fundraising and donor relations, but we’ll give you the tools, information, and resources you need to thrive in 2025.
In this session we will:
- Cover the current trends and actual benchmark data in the sector covering the entire donor life cycle, from acquisition to recognition, and all areas of Donor Relations.
- Work with you to create a focus and plan that you can walk out with and start using as soon as you’re back in the office.
- Establish a basis for how you can measure your organizational success.
The session will include significant time for highly engaged break-out discussions, peer learning, and Q&A with the instructors to explore the appropriate methodologies that will work for your team.
Who should attend:
Nonprofit EDs, staff involved in leading fundraising & development efforts, Board members active in your development efforts.
Faculty
T. Clay Buck
T. Clay Buck, CFRE has been in fundraising for over thirty years and has held just about every position from Development Assistant and Grant Writer to Chief Development Officer. He brings a unique perspective to his individual giving and fundraising communications consultancy having spent significant time as both a front line fundraiser and in leadership roles at prominent nonprofit consulting and technology firms. Clay’s passion and expertise is in individual giving, strategic and fundraising planning, and bringing a systems-thinking approach to improving the strategies, systems, and storytelling that impact effective and ethical fundraising. Clay is a Certified Fund Raising Executive and is also a certified trainer and coach. He holds a certificate, with distinction, in Philanthropic Psychology, is the creator of The Fundraiser’s Planner, and co-host of the #1 fundraising podcast Fundraising is Funny. Clay teaches strategic planning, fundraising, and storytelling at the University of Nevada Las Vegas where he makes his home with two poorly trained Golden Retrievers who have mastered the art of the ask, especially at dinner time.
Lynne Wester
Lynne Wester strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience — or DX — as they are to the ask itself. Known for positively disrupting the status quo, Lynne helps organizations when they need it the most – when crisis or opportunity arrive.
Lynne and her teammates at The DRG Group partner with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement - all designed to positively impact the fundraising bottom line. In addition, she is a passionate advocate for diversity, equity, inclusion, access, justice and belonging — especially in the fundraising and nonprofit sector.
Lynne regularly contributes to national publications such as the Washington Post, Chronicle of Philanthropy, and CASE Currents as a subject matter expert. She is a four-time author and has contributed to two other books. She also hosts the number one nonprofit podcast in the world — Fundraising is Funny — alongside T. Clay Buck, CFRE.
Lynne delivers thought-provoking fundraising lessons with a keen focus on the donor experience, internationally known as the industry expert on donor relations. Her southern accent and crucial honesty resonate in rooms large and small.
Lynne received her B.A. from the University of South Carolina, holds a Masters in Strategic Fundraising and Philanthropy from BayPath University, and proudly sports a DUCKtorate from the Disney Institute. She volunteers at many nonprofits and serves on the University of South Carolina board.