Making an Impact: Social Media Strategies and Tactics for Nonprofits

About this event

Ready to harness the power of social media marketing for your nonprofit? Learn to work smarter, not harder in achieving the goals for your organization. Ensure alignment surrounding social media marketing exists between your Board, Executive Leadership Team and communications team. Identify your key audiences and objectives for each social media platform your organization is using. Is the goal of that social platform to recruit volunteers, attract full-time staff, engage corporate donors, cultivate individual donors or promote upcoming fundraising events? How does the content align with your brand guidelines and mission? Are you using best practices in posting cadence, time of day, any current social media trends or the utilization of relevant hashtags or collaborations with more highly visible creators?

In this workshop, you will learn how to execute social media campaigns with measurable impact that achieve specific objectives that are clearly established. Learn about the differences in organic social media marketing versus paid social media efforts to drive donations, especially surrounding events like #GivingTuesday and other significant fundraising events for your nonprofit.

Learning outcomes

1. Identification of goals surrounding the utilization of social media marketing for your nonprofit (i.e. recruit volunteers, attract full-time staff, engage corporate donors, cultivate individual donors or promote upcoming fundraising events)
2. Clarity on the use cases for each social media platform as it relates to the objectives of your nonprofit.
3. Best practices in streamlining the development, editing, and scheduling of your social media content calendar utilizing social media scheduling tools with metrics.
4. Leveraging social media marketing as a component of a larger marketing or development campaign (i.e. collaborations with more highly visible creators and utilization of relevant hashtags).
5. Communicating social media impact to your Executive Leadership Team, Board, corporate donors or individual donors in alignment with your nonprofit fundraising objectives and mission match.

Who should attend:

This course would be valuable for executive directors, nonprofit staff responsible for communications & marketing, and Board members involved in the organization’s marketing and brand messaging.

Faculty

Lindsey Carnett

Lindsey Carnett is a marketing and public relations professional who developed The Marketing Maven Method to simplify marketing by empowering leaders to make data-driven marketing decisions.  Lindsey is the CEO of Marketing Maven, a research, digital and PR firm headquartered in Ventura County, and author of the recent book, The Marketing Maven Method: Secrets of a Maven.

A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America, as well as an Entrepreneur 360 Most Entrepreneurial Companies in America award recipient, Lindsey has taken her business expertise global to enlighten marketing peers and business leaders about best practices in using PR to drive engagement, improve organic SEO, and grow a positive online reputation.

Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Carnett has gained the reputation as an expert in the field of marketing and public relations.  Her areas of specialties include: Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, Event PR, and Spanish Media.

To learn more about Lindsey and Marketing Maven, visit www.marketingmaven.com.