Quick Facts
Duration: 1 year (2 courses per term)
Starts: Fall 1, Fall 2, Winter, Spring, Summer
Class schedule: Asynchronous
Format: Online
The sports world operates at the intersection of business, entertainment and global culture. It is both unpredictable and highly regulated — the unexpected twists of competition must still follow distinct guidelines, laws and contracts. This makes for an exciting, fast-paced industry that demands strategic thinking and a deep understanding of the business of sports.
California Lutheran University’s online MS in Sport Management is the ideal degree for anyone seeking to develop unique sport industry skills and thrive in their career. This fully online program provides a strong foundation in business and management, tailored to the industry’s unique requirements.
In just one year, you can develop key skills in communication, marketing, leadership and financial management and gain insights into how sports intersect with different industries, cultures and societies worldwide. By the time you graduate, you’ll be ready to make an impact on sports organizations locally and on the global stage.
The Cal Lutheran sport management program also places a strong emphasis on ethical judgment and community building. With courses that tackle in-demand subjects such as NIL (name, image and likeness) rights, sustainability in sports and contemporary social issues, the curriculum is comprehensive and cutting-edge.
Online Sport Management Master’s Degree Features
- A global approach to sport management. The Cal Lutheran MS in Sport Management covers markets, theories and trends from North American and international perspectives, offering a uniquely global education that will set you apart in the highly competitive sport industry.
- Learn on your own schedule. This is a program designed with flexibility in mind: the 100% online format allows you to earn your degree no matter where you’re located. We offer five convenient, eight-week terms throughout the year.
- Expert-led, student-centered learning. At the center of the program is our commitment to students. We pride ourselves on the quality of our teaching, advising, mentoring and coaching, which is supported by expert faculty with extensive knowledge of sport and strong ties to the industry.
- Career-expanding connections. Networking is vital in the sport industry, and our program opens doors to an extensive network of peers, alumni and faculty. By becoming a School of Management student, you’ll gain access to an enthusiastic community of professionals in California and beyond.
“At Cal Lutheran, student success is our guiding principle. What matters most to us as faculty members is the quality of the teaching, advising, coaching and mentoring that we provide to our students.”
Customize Your Online Sport Management Master’s With an Emphasis Area
You have the option to select one of two emphasis areas, which can be completed through elective courses. Alternatively, you can opt for a general sport management degree by choosing electives that cover a range of topics from both areas.
- Digital Media, Communication and Marketing: Learn about sport communication and public relations, consumer behavior and analytics, global sport marketing and brand management and advanced media strategies.
- Global Sport Business: Get a comprehensive overview of international sports systems, including global business analytics, event planning and facility management, legal aspects of sports agency and sustainability in sports.
Sport Management Careers: Where a Master’s Can Take You
A Master of Science in Sport Management opens doors to a wide variety of jobs and career pathways in the sport industry, including roles in:
- Athletic administration
- Coaching
- DEIJ in sport
- Event management
- Facility management
- Media and public relations
- Sports agency
- Sports analytics
- Sports communication
- Sport finance
- Sports marketing
- Sports sales and ticketing
- Sports sustainability
No matter what you choose, you’ll have the support of Cal Lutheran’s faculty and staff, who are ready to help you plan your career path, make networking connections and find opportunities.
“California is the epicenter and incubator for sports teams and business. Cal Lutheran’s excellent location and longstanding connections to major sport organizations give our students the chance to gain valuable experiences by working closely with industry leaders and top teams.”
Ready to learn more? Download our brochure, and explore our curriculum, admissions page and FAQ pages.
Request Information
To learn more about the Graduate Degree Programs offered by the Cal Lutheran School of Management and download a brochure, please fill out the form. You can also get in touch with an admission counselor directly by calling us at 866-944-8289.