Social Media

For university offices, departments, and programs

When used well, social media can greatly enhance our work here at Cal Lutheran. We'll work with you to create a strong online presence that follows the university's brand guidelines and helps you achieve your department's goals.

View our campus Social Media Directory to find official accounts. Only the university's main social media accounts are run by Marketing & Communications, and we're happy to share your content and assist with promoting your messages. Please email social@CalLutheran.edu to get started. 

If you want to create an account for your department or program, please follow the steps below. You must fill out the Social Media Account Authorization Form to initiate the creation of a social media account for any office, department, or program. 

Here's how to get started:

1. Identify your goals and audience

   Having a social media account isn't a goal itself. Rather, it helps you achieve your existing goals with a specific audience. Identify this audience and the goals that you think social media will help you achieve.

2. Do some research

   Find other groups or institutions similar to yours who are successfully using social media. Study how they use it. What can you learn from them?

3. Inventory your content

   One of the main pillars of social media is content. Without content, there is no kernel around which to build your audience. What types of content do you already produce? What types will you be realistically able to produce in the future?

4. Meet with Marketing & Communications

   Once you have done your own initial studies, it's time for us to meet. We'll give you recommendations based on the work you've already done and help identify opportunities and challenges. E-mail social@CalLutheran.edu to get started.

5. Choose the right platform

   Each social media channel offers different benefits. Based on our discussions together, we'll help you select the best channel for your audience, goals, and content.

6. Understand our policies

   Before we create your official social media presence, make sure you understand both Cal Lutheran's social media guidelines and policies and the specific policies for the channel you'll be using.
   
   Download the Guidelines

7. Launch your social media presence

   Each social media channel has a different account creation process. Start by filling out the social media account authorization form and we'll work with you to get everything up and running smoothly. 
   
   ACCOUNT AUTHORIZATION FORM