Sports Communication
Let your talent do the talking.
Sports communication is the glue that binds various aspects of the athletic world together. It strengthens teams, cultivates a positive fan base, and projects a strong image for the sport itself. Our major program will prepare you to contribute in these areas.
This is a new major starting Fall 2024.
Learn the power of sports language
Everyone involved in sports — whether they are media professionals, athletes, or coaches — utilizes communication to collaborate, train and lead. In our courses, you will learn how to harness the power of language — from the origin of sports metaphors such as “home run” and “Hail Mary pass” to the strategies of effective communication — and quickly capture the attention of your target audience.
Dive into the sports scene
As a sports communication student, you will have opportunities to participate in student organizations related to public relations, marketing, and sports management. You can also take part in Lambda Pi Eta, the communication honor society, and be actively involved in the communication department.
By jumping in and trying out your interests as a student, you will open the door to future opportunities for your career in sports communication.
Create your personal schedule
Our curriculum plan gives you the opportunity to personalize your course schedule as you make sense of the growth and wide-reaching impact of sports on society and culture.
You’ll begin building your major by taking our Sports, Media, and Society course. Then, you’ll have the option to select courses across the full range of communication offerings. Just like a great coach, our advisors will help you find the path that plays to your strengths and interests.
At a Glance
Degree Type
Bachelor of Arts
Department
School/College
College of Arts and Sciences
Next Steps
Interested in this major? Here's what you can do next:
With challenging and relevant courses, outstanding faculty, small class sizes, and an emphasis on hands-on learning, the sports communication program will position you to succeed in your chosen career.
Program Details
Find out what it takes to earn a degree in sports communication and explore the courses.
Highlighted Courses
Get familiar with some of the courses you might take in this major.
COMM 404: Broadcast Sports Production
The course will teach students to create live streaming sports broadcasts. Students will learn advanced editing and motion graphics techniques. Students are required to attend university sports events in the course of this class.
See descriptionCOMM 317: Sports, Media and Society
This course is designed to help students more critically view the role of sport media in global culture. The influence of/relationship between sport media and issues such as race, gender, sexuality (homophobia), nationalism, capitalism/consumerism, violence and civic life will be examined. Issues in relation to ethics and the production of sport media also will be examined.
See descriptionCOMM 411: Sports-Related Marketing
An introduction to management and marketing issues in the sports industry, with a particular emphasis on major and minor league professional sports. Students will receive a broad overview of the structure of sports and its relationship to the dominant culture, the economy and the media.
See descriptionSPMG 347: Introduction to Sports Management
Themes include the impact of the legal process on sport, how the price and market system, income and employment affect the sport enterprise, effects of marketing and promotion on the economic well-being of the organization, and an overview of the total responsibilities of the sport administrator, including planning, organizing, staffing, directing, and controlling the sports enterprise.
See descriptionCOMM 348: Website Design and Publishing
Learn to design, create and upload web sites for personal and professional use. Skills taught include mobile-friendly web site creation using raw HTML and CSS as well as WYSIWYG software. No programming experience required, basic familiarity with computers desirable.
See descriptionCOMM 331: Content Creation for Digital Platforms
In this course, students will develop a critical perspective to engage with digital technologies and to articulate the rationale of incorporating digital content into media such as public relations and journalism. The class emphasizes both acquiring production skills and understanding the theories and specificities of digital media. The class will prepare students for creating and sharing different types of interactive media content by introducing digital content creation tools.
See descriptionRecommended Minors
Want to add even more value to your degree? Consider one of these minors to gain a unique combination of skills and perspectives.
- Business Administration
- Communication
- Creative Writing
- Economics
- Film and Television
- Innovation and Entrepreneurship
- Multimedia
- Sports Management
Lecturer
Professor
Professor
Professor
Professor
Professor
Professor and Chair of the Communication Department
Professor
Senior Adjunct Faculty Member
Adjunct Faculty Member
We offer hands-on opportunities that give you the freedom to explore your passion through real-world work and prepare for a fulfilling career.
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Professional Associations
The Cal Lutheran chapter of the Public Relations Student Society of America (PRSSA) is a student-led organization devoted to helping students connect with other public relations and communications students and professionals. If you are interested in fields related to marketing, Cal Lutheran also offers a student chapter of American Marketing Association.
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Learning in Action
The Communication Department trains students to produce various student media publications, including Cal Lutheran’s print and online student newspaper, The Echo, and its streaming radio station, iCLU Radio.
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Student Clubs
There are many clubs and associations to help you meet professionals, learn more about the industry, and have fun at events.
- American Marketing Association
- Business of Sports
- Public Relations Student Society of America
Simply saying I’m grateful for what the Cal Lutheran Communication Department has done for me and my career in sports would be an extreme understatement. Having the opportunity to network and learn from some of the best sports industry executives has allowed me to jump-start my career through positions with both the LA Kings and LA Rams.
Parker Smith '23
Communications Associate, Los Angeles Kings
Information sources continue to increase in the sphere of sports communication as never before, and this trend of recent growth has created new demand for careers in fan engagement, media relations, social media and event planning. We help you prepare for a successful career by connecting you to guest speaker panels as well as part-time jobs and internships in partnership with our Career Services office.
Potential Careers
Producers and Directors
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
See descriptionMedia Programming Directors
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
See descriptionMedia Technical Directors/Managers
Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.
See descriptionNews Analysts, Reporters, and Journalists
Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.
See descriptionBroadcast Technicians
Set up, operate, and maintain the electronic equipment used to acquire, edit, and transmit audio and video for radio or television programs. Control and adjust incoming and outgoing broadcast signals to regulate sound volume, signal strength, and signal clarity. Operate satellite, microwave, or other transmitter equipment to broadcast radio or television programs.
See descriptionMarketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
See descriptionLooking for more career paths? Search these related areas to discover more options.
Employers
Graduates from this major have gone to work at:
- Arizona Cardinals
- Los Angeles Kings
- Los Angeles Rams
- K-Swiss
- Santiago Canyon College
- UFC Unfiltered
- Sacramento Kings
- Sports West Construction
- City of Fort Collins Park and Recreation
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. Some occupations listed above may require a related graduate degree.
How We Prepare You for Success
We have 20,000+ employer contacts for jobs and internships, with over 200 listings posted each week.
Our excellent career counselors in the Career Services center will get in touch with you during your very first term on campus. They offer over 50 workshops each year on resume writing, interviewing, salary negotiations, applying to graduate schools, and other critical skills to help you begin your career successfully.
After you graduate from Cal Lutheran, you receive free access to Career Services for life, as a valued member of our alumni family.
of Cal Lutheran graduates find a job or enroll in graduate school within nine months
We work with students and families to make sure everyone who is admitted to Cal Lutheran can afford it.
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