Arts | Lectures | Seminars | Gatherings

Storytelling Your Business to Build a Compelling Brand

Storytelling Your Business to Build a Compelling Brand

In this workshop, you will learn how to determine your unique value proposition, cultivate and promote your unique brand story, and utilize storytelling for market differentiation. Join us to learn how to use storytelling techniques to better tap into your target audience and learn what makes stories go viral! All experience levels are welcome!

The workshop will be facilitated by Ayodele Aigbe, founder and CEO of Hangio, a premium clothing care company. Aigbe has led Hangio to win pitch competitions, including TiE, U.Pitch and iLaunch, in addition to being featured in news platforms, such as Dallas Innovates, Plano Courier and Hub Hustle. In addition to being an entrepreneur, she is also the senior operations associate at Techstars, a global startup accelerator. 

The virtual workshop is free but registration is required. Registrants will receive a Zoom link via email prior to the event. 

This workshop is a part of This Week at Hub101, a series of free, weekly, interactive workshops open to students, Hub101 members and the broader community to learn, collaborate and create.


Register

Sponsored By
Hub101, Steven Dorfman Center for Innovation and Entrepreneurship

Contact

Kristin Bell
kristinbell@callutheran.edu
805-493-3747
Website

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